The program can be used for establishing partner networks between sites on close topics. Building inbound links through reciprocal link exchanges is a simple yet very powerful website promotional tool. If done correctly, increasing your linkage will:

• increase your traffic significantly
• improve your visibility in the search engines by raising your link popularity
• provide an added resource to your website
• saves you a lot of advertising money

The program is very useful for webmasters and is dedicated to helping you improve your website's search engine visibility, targeted traffic, and link popularity affordably, properly, and quickly. One of the first things you need to decide is which websites to exchange links with. Not every website out there that does link exchanges is right for you. You want to exchange links with a website that will bring targeted traffic (visitors/customers that are interested in what you have to offer). The program offers two options for potential partners search, and one for sites that already link to your site. You can search potential link exchange partners by keyword - the program will use several search engines to find sites that are dedicated to the topic of your site. Also, you can search sites that link to your rivals - if they managed to place links on these sites, so why can't you? And finally, you can search sites that already link to your site, so that you can write e-mails to their webmasters and develop cooperation on a long-term basis. The program contains plenty of pre-made e-mail templates, using which you can streamline your link exchange efforts. And finally, built-in FTP module will help you edit your own links page and upload it directly to your FTP server.